Best Buy and Kodak have teamed to launch <A HREF="http://www.twice.com/index.asp?layout=talkbackCommentsFull&talk_back_header_id=6436050&articleid=CA6437618">a co-branded photo center</A> Web page on BestBuy.com, significantly expanding the retailer's photo merchandise offerings.
The new online photo center will debut on May 3 and replace the existing photo page on Best Buy's site with a co-branded one offering the full range of Kodak's photo merchandise products--such as photo prints, books, calendars and mugs.
Best Buy will promote the new online capability with in-store photo merchandise displays by its digital cameras in all of its stores, said Kevin Winneroski, Best Buy's digital imaging merchandising VP. Additionally, Best Buy stores will sell prepaid cards for buying photo merchandise online along with cards for a one-year $49.99 subscription to the Gallery's Premiere membership.