Phase One A/S and Mamiya Digital Imaging unveiled a flexible, open medium format digital camera platform. Known as <A HREF="http://dpnow.com/4751.html">the Phase One 645 Camera or the Mamiya 645AFDIII,</A> the co-developed platform will be sold exclusively by Phase One and Mamiya respectively. The camera platform answers the calls of professional photographers for a modular system that offers unprecedented feature combinations, and most significantly the freedom to choose individual components from an open platform to best serve their working needs.

Designed to accept all quality digital camera backs, the camera platform is also open for traditional film operation. It offers the widest choice of high-end lenses, including the complete Mamiya 645 lens range, the new 28mm aspherical and D series lenses, as well as Hasselblad V-lenses and Pentacon Six lenses. It is designed to achieve shutter speeds from 1/4000 sec. to 60 min. The camera features an ergonomic molded grip and provides direct control of critical camera settings using manual dials--both of which are essential elements for the professional photographer engaged in day-long handheld shooting sessions.