<p>DMEXCO: Flickr is on a hiring spree for marketers and engineers as it prepares to roll out a suite of ad formats designed to turn the photo-sharing site into one of Yahoo's core revenue earning products and a better contender to the likes of the as-yet ad-free Instagram.</p><p>Speaking to Marketing Week at the Dmexco conference in Cologne, Flickr's head of product Markus Spiering said the company is currently recruiting for 30 new members of staff, including some who will focus on building and promoting the two key growth areas of "mobile" and "bringing intelligence to images".</p><p>Flickr's "renaissance", as Spiering calls it, began in 2012 - shortly after Yahoo CEO Marissa Mayer joined the company - when the site rolled out a major new user experience complete with bigger photos and more opportunities to discover content.</p><p>This was followed by the launch of iPhone, BlackBerry and Android apps (and their subsequent updates) plus the rollout of a terabyte of storage to all users.</p><p><a href="http://www.marketingweek.co.uk/news/flickr-grows-marketing-team-as-its-prepares-for-ad-revamp/4007969.article">Keep reading...</a></p>