<p>Don't panic, Pentax fans. The venerable camera brand is not going away anytime soon. Earlier today, the Pentax Ricoh Imaging Company, LTD issued a press release announcing a name change to the Ricoh Imaging Company, Ltd., effective August 1, 2013. Some have assumed, wrongly, that this could mean the death of the Pentax brand.</p><p>In fact, the Pentax name will still be used on all the company's digital SLRs, interchangeable lens cameras, and binoculars. Ricoh, which is the parent company to Pentax, will use its brand name for compact cameras and "new technological innovations," according to the press release.</p><p>Our contact for Pentax Ricoh Imaging in the U.S. said this was consistent with a plan that had already been in the works.</p><p>"The announcement of the official name change to Ricoh Imaging Americas Corporation is not a major departure from the direction we were headed in before, it is more of a legal formality," Jim Malcolm, executive vice president of the newly christened company, told Imaging Resource</p><p><a href="http://www.imaging-resource.com/news/2013/07/02/Pentax-Ricoh-announces-name-change-but-what-will-it-mean-for-Pentax-brand">Keep reading...</a></p><p>Read also:</p><p><a href="http://petapixel.com/2013/07/02/pentax-ricoh-to-drop-the-pentax-will-be-just-ricoh-from-now-on/">Pentax Ricoh to Drop the 'Pentax' from Its Name, Will be Just 'Ricoh' from Now On</a> (PetaPixel)</p><p><a href="http://www.techradar.com/news/photography-video-capture/cameras/ricoh-drops-the-pentax-brand-from-company-name-but-keeps-it-for-dslrs-1163034">Ricoh drops the Pentax brand from company name - but keeps it for DSLRs</a> (TechRadar UK)</p><p><a href="http://en.akihabaranews.com/136347/misc/pentax-ricoh-imaging-the-companys-name-will-be-changed-to-ricoh-imaging-company-ltd-on-august-1">Pentax Ricoh Imaging The company's name will be changed to "Ricoh Imaging ...</a> (AkihabaraNews)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dHcXF6QEiylwT0MIU2grjTS1H9hzM&ned=us">6 additional articles.</a></p>
