<p>We are trying to understand the consumer mindset in India and they want a good after sales service. Kenichiro Mori, Managing Director for India, Olympus</p><p>Japanese camera-maker Olympus was not a brand that consumers preferred few years ago. With hardly any presence in the Indian DSLR (lens cameras) market, the camera-maker had lost its market share from 15 per cent in 2007 to 3 per cent in 2011.</p><p>However, it has since made a comeback. The company has not only set up an Indian subsidiary last April but also shifted focus from compact to DSLR segment.</p><p>Its Managing Director for India, Kenichiro Mori, told Business Line that the company is looking at shifting its focus from a volume to a value game.</p><p><a href="http://www.thehindubusinessline.com/companies/japans-olympus-shifts-focus-to-highend-dslr-cameras/article5135087.ece">Keep reading...</a></p>