<p>Google has begun pushing its "Auto Backup" photo archival software to Mac and Windows users via the company's social networking platform, Google+. The promotion is new, we've confirmed, though the software itself was first launched back in December.</p><p>At that time, Google began offering the desktop utility as a part of its older Picasa photo-sharing platform, which confusingly (and oddly) somehow still has its own domain, despite the fact that Google has been integrating Google+ into everything it owns, from search to Gmail to YouTube. When the version of Picasa for Mac and Windows launched at the end of last year, a separate tool called "Auto Backup" appeared. This app runs in the background, similar to something like Google Drive or Google Music, in order to upload all your photos to Google+, including those from SD cards.</p><p>Now some users are noticing that a link to the same software is appearing on Google+, when they click into the "Photos" section of the social networking website.</p><p>The prompt appears underneath the "Upload Photos" button from the Google+ Photos top-level navigation. Here, a dialog box explains that the software will automatically save your photos and videos to Google+, where they'll be marked private unless you choose to share them. You can also access Google+ Photos to then see this prompt if you're a Chrome user who clicks through on the "Photos" icon from the app launcher (the top-right square grid-like button).</p><p><a href="http://techcrunch.com/2014/02/25/google-quietly-begins-pushing-its-photo-backup-software-to-google-users/">Keep reading...</a></p>