<p>The price-for-value brand trains its lens on the millions of Indian households that still don't own a camera and the growing legion of photography-loving women</p><p>You've got to ask, "What happened to the Kodak moment?" Japanese camera-makers Canon, Nikon and Sony have clearly stolen the thunder from their American peer in recent years, enjoying the highest market share in India. But opportunity and challenge come bundled for most gadget brands in this tricky market. Canon stands out for its clever balancing act.</p><p>The target consumer remains price-sensitive, even as he or she knows more about brands and is likely to consider quality and value over just price. But Canon's growth in India is not incongruous with its accomplishments in its strongest geographies.</p><p>President and CEO of Canon India, Kazutada Kobayashi makes a pertinent point about Indian consumer behaviour and choices: "One word for it, price-for-value. The consumer here believes it is worth paying a certain amount for quality, stability and the enjoyment they draw from the product, so we have a good market. Canon is on the middle and upper end of the price-point range, but demand in India is versatile."</p><p><a href="http://www.thehindubusinessline.com/features/brandline/canon-freezes-its-india-moment/article5729865.ece">Keep reading...</a></p><p>Read also:</p><p><a href="http://economictimes.indiatimes.com/tech/hardware/canon-india-may-usher-in-longer-warranties-for-offline-products-to-negate-discounts-by-e-tailers/articleshow/31065184.cms">Canon India may usher in longer warranties for offline products to negate ...</a> (Economic Times)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dh9FHRPQg_sTK8MUyCVfnd3j74-FM&authuser=0&ned=us">5 additional articles.</a></p>