<p>This is the second installment of a four-part series that will profile rising stars in the agency world that are leaving their marks through creativity and initiative. The series is sponsored by WebMD.</p><p>When Andrew Zolty and his colleague Mattias Gunneras left their agency gigs in 2010, they wanted to build a company that specialized in connecting the physical world with the digital one. Three years later, their creation, Breakfast NY, has done just that. It worked with TBS to a put a blimp over Manhattan that people could check into on Foursquare, worked with Ray-Ban to create a real-time billboard with eventgoers' Instagram pictures, and created a high-tech "mission control" for Major League Baseball's NYC "fan cave."</p><p>But despite the company's success with brands, and plaudits from across the advertising world, Breakfast has no real desire to be an agency. In fact, it may never work for another client again.</p><p>That's because Breakfast is a product company at heart. It may have sustained itself by creating products for brands, but its ambitions are to control its own destiny, not to respond to advertiser RFPs. The company has seen some success with products like its Instaprint photo printers for Instagram, but it's latest attempt, an interactive signpost, called "Points," is about to go into full-scale production. If that turns out to be a success, there's a chance the company might never work for brands again.</p><p><a href="http://digiday.com/agencies/webmd-breakfast-agencies/">Keep reading...</a></p>